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ecomagination is GE’s commitment to conceive and construct pioneering technologies that help customers address their environmental and financial needs.

GE’s ecomagination products and services are finding increasing application in the Middle East’s aviation, energy, oil & gas, water and transportation sector, promoting energy and water use efficiency, both scarce resources challenged by an exponential growth in demand.

Announcing the release of the ecomagination report, GE Chairman and CEO Jeff Immelt said: “Ecomagination is a competitive force for growth across GE’s businesses. With US$85 billion in sales and services since 2005, ecomagination is a business strategy that represents an area of continued strength for the company. We’ll continue to make bold investments to help solve customer problems and deliver strong returns for our investors and shareholders.”

Nabil Habayeb, GE’s President & Chief Executive Officer for the Middle East, North Africa and Turkey, said: “The Middle East is witnessing significant investments in infrastructure development as well as a growth in population. One of the central pillars of the sustainable development strategy of the regional governments is to drive energy and water use efficiencies. To support this, GE is focusing its resources on clean technology R&D. Our ecomagination center is a critical hub in driving localised R&D to identify solutions and develop products that will support the region achieve its goals of clean technology usage, meet the growing demand for water and efficiencies, promote environmental sustainability and mitigate the effects of climate change.”

GE’s ecomagination investment has helped lead to the development in 2010 of 22 new ecomagination-qualified products and solutions such as WattStation™, a user-friendly charging station designed to accelerate the adoption of plug-in electric vehicles and Nucleus™, a smart meter technology that helps homeowners manage energy use.

In 2010, GE generated US$18 billion in revenues from ecomagination products and has surpassed US$85 billion in sales since the program began in 2005 – making ecomagination one of the most successful commercial initiatives in the history of GE. The company also reduced its energy intensity in 2010 by nearly 33% and GHG emissions 24% as compared with a 2004 baseline.

Mark Vachon, vice president of ecomagination, said, “By providing the most advanced technologies across the energy-water spectrum, we are turning global challenges into business opportunities that contribute to a more prosperous world and demonstrate that economic success and environmental performance go hand-in-hand.”

Among the key applications of GE’s ecomagination products in the Middle East are the use of GE Aviation’s advanced GE90-115B and GEnx jet engines by the region’s leaders including Emirates Airline, Etihad Airways, Qatar Airways, Royal Jordanian, Saudi Arabian, Jazeera Airways, Oman Air, RAK Airways and ALAFCO, among others.

GE Energy products like leading-edge wind turbines, photovoltaic cells, and Jenbacher engines are used by industrial customers and municipalities in Jordan, Egypt and the UAE. These are being used in the capturing of methane gas, which is emitted from municipality solid waste landfills. The captured methane gas is used as a fuel injected in GE Jenbacher engines to producer power.

GE’s unique product, DLN 2.6 combustion system, allows the lowering NOx emission levels to 9ppm, and is used in the Mesaieed IPP plant in Qatar. Also in application in the oil & gas sector are DLN (Dry Low NOx) installations in GASCO, Abu Dhabi, to reduce nitrogen oxide emissions, as well as GE’s Hot Gas Expanders which help refineries recover waste process gas to generate power and avoid CO2 emissions associated with power generation, and consequently contributes to increasing revenues or downsizing energy costs.

In another project aligned with the goals of ecomagination, King Fahd University of Petroleum and Minerals (KFUPM) and GE signed agreement to establish a new fuel research center to be located on the University grounds in Dhahran, Saudi Arabia. The GE Energy Fuel Research Center will focus on furthering the understanding of alternative fuels produced in Saudi Arabia.

GE Power & Water’s desalination and advanced membranes transform more than two billion gallons of water daily into fresh, usable water. Some projects in the region include: Palm Water where GE will supply water treatment technologies for Palm Water’s three major Jafza facilities; and mobile water treatment fleet in Saudi Arabia, UAE and Oman.